What is text hierarchy and why it matters

Text hierarchy is everywhere you look, flyers, promotional graphics, Instagram posts, even this article. Utilizing text hierarchy will always give you a leg up against competitors and help attract your next customers. What is text hierarchy? Text hierarchy is the...

Why You Need More Than One Logo

Deciding on a logo is a big step. But the steps that follow are just as important. Now that you have your base logo, it’s time to come up with the different variations of the logo.   Versatility across usage You will not use the same logo for every single...

How to conduct a brand audit

Conducting a brand audit is quite simple. A good brand audit should be structured but not overwhelming. You’re just checking whether or not your visuals are performing well. Are the visuals attracting, communicating, and converting? Start with your first...

Questions to Ask Your Potential Designer

Many people get ripped off by not asking enough questions up front. Here are a few you can start with! Ask to see a portfolio/past work. This helps you determine: do you like their style? Would they be a good fit to design for your brand? Noticing their skills upfront...

How to Attract More Clients With Ease

You’ve put in the effort to develop your brand and the array of materials. And now you’re ready to attract customers and get started. Or your brand isn’t so much in the beginning stage, but you’re looking to grab the attention of new clients. Either way, attracting a...

Marketing Your Brow Business with Canva

Looking to create custom and sleek designs for your Eyebrow Business using Canva? Check out this tutorial and you’ll learn: How to use one Canva file to create all your marketing materials How to edit a Canva template How to add your photos to this template How...