New Brand, Who Dis?

This is your sign to do the thing you’ve been avoiding.

I spent so much time working IN my business that I never spent any time doing anything FOR my business. Or I spent all my time devoted to 9-5 tasks.

It got to a point where thinking about rebranding became the boogieman in my head.

My former brand was the name I came up with on the fly in 2010 for a web design project while getting my photojournalism degree. There wasn’t any heavy thought put into it other than the fact that I thought it sounded cute; very surface level. It always bothered me but the more I thought about the time and energy it would take, the more I avoided it.

1TwentySeven is my kid’s birthday and she is what made me slow down and reevaluate everything. It represents a shift and wanting more for yourself. I want her to know she can do anything; and I like to think that I inspire my clients to do the same with my work.

Plus, I think 1TwentySeven sounds pretty cool.

I’ll always love Quture Media; it taught me so many lessons! And it’s still very much a part of the story.

Cheers to new beginnings!